Polsat and its thematic sister channels started to show elements of rebranding from 2nd August 2021. The idents font is FF DIN (also used on RTL). The logo shows of a sun putted inside an orange square with shining stripes, and the red square with the text “POLSAT”. On 27th February 2006, Polsat changed its logo and graphic design, replacing the blue look. In an interview given to Super Express in 2011, Zygmunt Solorz-Żak was believed to be 'superstitious', with the sun being created by a friend - the golden Aztec sun - to assure the success of the channel.
In 1994, after achieving its terrestrial license, the channel rebranded and adopted a sun as its logo. The name Polsat was thought up by Polish satirist Tadeusz Drozda, at a time when the channel broadcast from the Netherlands by satellite.
